(last updated: 17 August 2022)
1. ABOUT US
The lang cat limited (we/us/our/lang cat) is the (i) owner and operator of langcatfinancial.co.uk, analyser.thelangcat.com, platform-analyser.com and all associated lang cat websites (including any subsequent or replacement URL or URLs) (our Site), including any applications and/or digital channels provided by us for the purpose of accessing our Site or other services, and (ii) provider of the lang cat services, business information, publicity, products or goods ((i) and (ii) together being our Services). We are a limited company registered in Scotland under company number SC390771. Our registered company address is 6 Quayside Mills, Edinburgh, EH6 6EX. Our VAT number is GB108692109.
2. YOUR RIGHTS AND CONTACTING US
You have the right to see what personal information we hold about you, and can ask us to take action regarding this information – for instance, you can ask us for a copy of the personal information we hold about you, ask us to update this, correct inaccuracies, delete or restrict personal information or ask for some of your personal information to be provided to someone else. In addition, you can object to how we use your personal information.
You can contact us to exercise any of your rights or to make a complaint (for instance, regarding our use of your personal data) by getting in touch by telephone on 0131 202 5990 or online. You can also write to us at: the lang cat, 6 Quayside Mills, Edinburgh EH6 6EX, or you can make a complaint to our data protection supervisory authority, the Information Commissioner’s Office, at https://ico.org.uk or on 0303 123 1113 (local rate). Our ICO registration number is ZA263079.
3. YOUR PRIVACY
We take your privacy seriously, process your data in compliance with data protection law and we are Cyber Essentials accredited. This notice provides information about your privacy rights and how we gather, use and share your personal information (or personal data). This includes the personal information that we already hold about you now and the further personal information we might collect about you (either directly from you or from a third-party). How we use your personal information will depend on the Services we provide to you.
This notice describes the categories of personal information we process and for what purposes. We are committed to collecting and using such data fairly and in accordance with the requirements of the UK General Data Protection Regulations, being the laws and regulations implementing, transposing, supplementing or amending the EU General Data Protection Regulation 2016/679 into UK law including the Data Protection Act 2018.
4. HOW WE GATHER & USE YOUR PERSONAL INFORMATION
We collect personally identifiable information you may provide to us, for instance when you register to use or receive our Services including email updates, through a registration or payment process, enquiry form, feedback form, registration for events, panel participation and emails. We may also collect information from publicly available sources (e.g. Companies House, online sites and social media platforms such as Twitter and LinkedIn). When you register to use Services, we may ask you to input and collect personal information from you such as your name, email address, password, company details, professional details, address, telephone number, product selections and payment or other financial and contact information.
We collect and use personal information where (i) needed to perform a contract with you; (ii) to comply with our legal obligations; (iii) we have your consent (if consent is needed); or (iv) for certain fair or legitimate business purposes, for instance:
• To provide communications, newsletters, email information or updates which we think will be of interest to you. You have the right to unsubscribe from these communications at any time through the unsubscribe link attached to any of our email communications, or otherwise please contact us.
• Verify identity where this is required.
• To process an order or financial transaction.
• To maintain our records.
• For statistical or survey purposes to improve the Services.
• To serve website content to you through the Site.
• To administer and provide the Services, including the provision of tools & functionality, and to monitor use (including content generated through use) of the Services.
• To contact you about an order, transaction or service.
For anyone using the Services, including visitors who do not register login details, we may use analysis tools (for instance, Google Inc Analytics [which you can opt out of using the Google tool found here: Google Optout], anti-bot assessments such as Google’s ReCAPTCHA, or similar) to track user journeys throughout the Site in order to determine any changes to improve your online experience and use of the Services. Also, the Site may use tracking technology by which anonymous data is collected and saved for marketing and optimisation purposes. All visitor data so accessed & collected by us is on an anonymous basis.
We may also collect, use and store, and our third party providers of content and web analytics may collect, use and store, information about you and where you are on the internet (for example, the type of technology that you are using and your geographical location). Again, we may collect this information even if you do not register with us.
We monitor use of the Services and may capture information about your visit that will help us to improve the quality of what we’re doing, the accessibility of our Services or to determine what elements of the Services were used. If you receive our email updates or newsletters, these may include trackers that allow us to recognise if and when an email has been opened and which links in the email content have been clicked on by the recipient. This data may be used by us in order to improve our content and to best align our communications with the wishes and interests of our subscribers.
Your personal information may be disclosed to other businesses and to reputable and trusted third parties (as detailed below) who will help process your order, provide the Services and/or who we otherwise work with. Whenever we share personal information, we will do so in line with our obligations to keep personal information safe and secure. We take data security seriously and are Cyber Essentials accredited.
The majority of your personal information is processed in the UK. However, some of this (e.g. information held on cloud storage, or information that is exchanged with third party service providers who assist us in the provision of the Services including Mailchimp (Intuit Inc. e-communications), Google Inc, Sage Group plc (payments), Stripe Payments UK Ltd, PayPal (Europe) S.a.r.l. (also payments), Crowdcast Inc. (online event organisation), our Analyser system software provider in Edinburgh, Bad Dinosaur Limited, Eventbrite Inc. (ticketing platform) and Automattic Inc. (website systems such as WordPress.com & WooCommerce)) may be processed by us, or such third parties, in the European Economic Area (EEA) and other countries such as the United States. Where your information is being processed outside of the UK we and/or our third party service providers (for example, in the case of Mailchimp, which is part of Intuit Inc., via EU-US Privacy Shield compliance & certification) are responsible for ensuring that this is protected to at least an equivalent standard as would be applied by UK data privacy laws.
5. HOW LONG WE WILL KEEP YOUR PERSONAL INFORMATION FOR
How long we keep data in a form which permits identification of data subjects depends on the Services provided to you, and we won’t retain your personal information for any longer than is necessary for the purposes that we need to use it. For instance, we will hold personal information for as long as is necessary for managing our relationship with you, for active or potential legal proceedings, to assist law enforcement agencies, to resolve or defend claims and for the purpose of making any payments which we may be legally required to make (for example, for HMRC VAT accounting and reporting purposes).
6. YOUR ONLINE ACTIVITIES
© the lang cat ltd, August 2022 edition